It is one of the first questions every business owner asks: how much will this cost? The honest answer is that it depends — but in 2026, there are some clear price ranges depending on what you need and which platform you build on. Here is a transparent breakdown.
The DIY Route: $0–$500
You can build a basic website yourself using WordPress.com, Wix, or Squarespace for very little money. If you have time to learn the platform, can write your own copy, and have basic design sense, this can work for a brand-new business that needs an online presence fast. The trade-offs: generic design, limited SEO control, and a site that often cannot scale when your business grows.
Freelancer-Built Website: $1,000–$5,000
A freelance web designer or developer can build a small to medium business website in this range. Quality varies enormously — the best freelancers produce excellent work, but without a team around them, support can be slow and gaps in expertise (design vs. development vs. SEO) are common. For simple sites, a good freelancer can be excellent value.
Agency-Built WordPress or Shopify Site: $3,000–$10,000
A professional agency like Team JUH builds custom WordPress and Shopify sites in this range, depending on scope. This includes strategy, custom design, development, SEO setup, content integration, testing, and launch support. You get a team — designer, developer, strategist — instead of a single person, and a site that is built to perform and last.
Custom WooCommerce Store: $5,000–$20,000+
A fully custom WooCommerce store with unique product pages, custom checkout flows, integration with inventory or ERP systems, and thorough SEO optimisation falls in this range. The investment is significant — but a well-built WooCommerce store can generate returns that make the cost look small within months.
AI-Powered Next.js Site: $10,000–$50,000+
Custom Next.js sites with AI features — chatbots, personalisation, complex integrations — require more engineering time. This is a premium investment suited to businesses with clear ROI expectations and a competitive need for a differentiated digital experience. Team JUH builds these for businesses ready to lead their category online.
What Should You Budget?
Budget what you can afford while being realistic about what that buys. A $500 DIY site and a $8,000 custom site are fundamentally different products. At Team JUH, we work with a range of budgets and will always be honest about what we can deliver within your means. Contact us and let us find the right fit for your business.
